We are announcing the Identient Digital Twin Builder and Marketplace — a unified platform where experts can create verified digital twins of themselves and enterprises can securely access them through a curated marketplace.
The primary launch audience includes:
Twin creators: verified cybersecurity and IT professionals (CISOs, CIOs, security architects, etc.).
Twin consumers: enterprises and mid-sized organizations without full-time senior IT or cybersecurity leadership.
The platform is scheduled to be generally available on December 5, with early-access participation for select creators and pilot customers prior to that date.
The marketplace is a trusted distribution platform for digital twins—similar to an app store. Enterprises browse, subscribe to, or purchase access to twins built by verified experts. Identient handles hosting, payment processing, provenance verification, and security. Each twin has a dedicated profile page displaying its domain specialty, creator credentials, and version history.
Creators use the Digital Twin Design Tool, a guided workflow within the Identient platform. It allows experts to upload, structure, and annotate their prior work (documents, recordings, whitepapers, case studies) and configure tone, interaction style, and privacy preferences. The tool generates a small, specialized language model trained exclusively on the creator’s approved materials.
TBD – We anticipate a baseline of ~xxxxx words of validated material (or equivalent structured content). Acceptable formats may include PDFs, DOCX, TXT, or web URLs for proprietary publications. Identient may also offer transcription tools for video or audio content.
No. The system will require creator identity verification and source validation. Identient will use both metadata checks and manual review to prevent plagiarism or unlicensed content. Legal agreements will hold creators accountable for providing only original or authorized material.
Partially – The design tool can surface inconsistencies (e.g., contradictory definitions or overlapping concepts) using AI-based content analysis, but ultimate editorial responsibility remains with the creator. Future releases may offer optional consistency scoring or peer review tools.
If a twin lacks sufficient information, it will respond transparently (e.g., “This question is outside my knowledge base as defined by the creator”) rather than hallucinating.
Creators can upload revisions or add new content versions through their dashboard. The system will retrain or fine-tune the model incrementally.
TBD (policy design) – Two potential models:
Static versioning: Existing deployments continue running the old version until customers manually upgrade.
Dynamic versioning: Updates propagate automatically, but customers receive notifications and changelogs.
A hybrid approach (default static, optional auto-update) may balance stability and freshness.
Before publishing, creators can use a sandbox environment to simulate customer interactions, review responses, and adjust content.
The tool allows multiple iterations before publishing. Once satisfied, the creator finalizes the model for marketplace listing.
TBD – Options under consideration:
Offer a limited number of free test sessions per twin, with usage-based fees for extended testing.
Alternatively, include testing in a monthly creator subscription plan.
All twins are hosted in Identient’s secure cloud environment. Each twin runs as an isolated containerized instance to ensure data and customer separation. Hosting infrastructure will comply with SOC 2 and ISO 27001 standards. On-premise deployment may be offered for enterprise customers later.
TBD with direction:
Identient may support three pricing models: per-interaction, per-subscription (monthly/annual), or enterprise licensing.
Creators will set their own base prices within defined parameters; Identient may apply standard service fees or revenue shares (e.g., 70/30 split similar to app stores).
Payments are handled via the platform, with automatic revenue disbursement to creators based on usage reports.
Consumers will pay Identient directly; Identient manages creator payouts on a monthly cycle.
TBD – Legal/Compliance input required.
Initial terms will likely limit liability for both Identient and creators.
Identient may explore offering optional professional liability coverage or a premium insurance tier for enterprise customers and creators seeking additional protection.
Planned feature.
The architecture will eventually allow customers to combine multiple twins (e.g., a CISO twin + compliance twin) to generate blended or cross-domain answers while maintaining provenance.
The MVP will focus on single-twin interactions with combined results coming in a later release.
In our initial release, you can interact via the marketplace “chat” window. Future releases will allow access through Slack, Teams, and an API.
Identient will use a multi-step verification process including credential validation, reference checks, and optional peer endorsements. Partners such as industry associations or certifying bodies (e.g., (ISC)²) may participate in verification.
All consumer inputs are ephemeral, encrypted, and isolated per session. No data is shared with creators or used for retraining without explicit consent. Privacy compliance will align with GDPR and CCPA.
TBD:
Identient will likely operate a compliance review program and provide flagging tools for inappropriate or inaccurate twin outputs. Misuse or misrepresentation may lead to removal or suspension.
Through marketplace fees, platform subscriptions, and enterprise integrations. A 70/30 or 80/20 creator split is under evaluation, depending on hosting and support costs.
Because the need for trust, provenance, and verified expertise is most acute in this sector, and early adopters (CISOs/CIOs) are already comfortable with technology marketplaces.
After proving the model in cybersecurity, Identient will expand into other regulated or expertise-heavy domains such as finance, legal, healthcare, and compliance.
A thriving ecosystem of verified twins and enterprise buyers; thought leadership around digital expertise as a service; and eventually, a cross-domain platform that redefines trusted digital knowledge sharing.
Identient’s Digital Twin Marketplace differs from OpenAI’s custom GPTs in several fundamental ways. Custom GPTs are typically built on top of a large, general-purpose foundation model (GPT-4 or GPT-4o) and lightly customized through prompts or small data uploads. In contrast, Identient’s digital twins are trained from the ground up on a small, domain-specific model built exclusively from the creator’s own verified content – their writings, methodologies, case studies, and data. This distinction means that Identient’s twins reflect the precise reasoning and expertise of a real, authenticated professional, not the collective corpus of the internet. Every twin is individually verified, hosted in isolation, and backed by provenance controls and privacy guarantees that prevent data leakage.
